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Pregnancy Warning Posters Misleading and Inaccurate

Thousands of posters warning pregnant women about the dangers of alcohol have had to be removed from the walls of hospitals and GP clinics around the country.

DrinkWise, a "safe drinking" group almost entirely funded by alcohol companies, recently withdrew 2400 pregnancy warning posters after doctors and health groups told it the message was "utterly wrong".

While the headline "It's safest not to drink while pregnant" reflected government guidelines, the text beneath, including the words "It's not known if alcohol is safe to drink when you are pregnant", was considered misleading and inaccurate.

DrinkWise produced the posters and enlisted Tonic Health Media to distribute them to a "small number of hospitals" and thousands of GP clinics across the country.

All the posters have now been replaced with an updated DrinkWise poster.

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